The password continues to be the most widely used credential, although awareness is growing that it provides insufficient security for most applications. Digital activity on the Web is of great interest to companies, consumers and citizens, with the trio of cloud computing, mobility and social networking driving exponential growth. However, threats and attacks have also increased, especially phishing, pharming and identity theft in general. In this type of environment, a technical solution that dynamically scales security based on popular, albeit not very secure, credentials to high-security credentials based on risk, and simplifies the user experience to the maximum may be the answer.

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